Last June 5, adidas and Parley launched their first global initiative to raise awareness and inspire collective action to help save the oceans from plastic waste.
From June 5 to 11, adidas and Parley are motivating everyone to become ambassadors and join the global ocean movement by signing up at adidas.com/runfortheoceans and use the hashtags #adidasParley and #runfortheoceans.
Parley was a name not familiar to me until I saw their collaboration project with Adidas. The first time I saw those boosts, I was absolutely floored. The hype around the shoes made me want to learn more about Parley and that’s when I found out that some of the material they use came from plastic that was retrieved from the ocean.
Together, adidas and Parley aim to transform marine plastic pollution into high-performance sportswear. Spinning the problem into a solution and the turning the threat into a thread.
They’re championing the AIR strategy which is Avoid (using plastic), Intercept (the used plastic from getting to the ocean), and Redesign (the plastic in the ocean to something useable).
The production of single pair of Ultraboost Parley takes 11 plastic bottles out of the ocean so this is definitely not just a promotional tool. First, it’s a reminder that plastic is killing our oceans. Second, it’s a statement that we can all do something about it.
adidas, Parley for the Oceans, and Runtastic have come together, harnessing the power of sport as a catalyst to inspire positive action and motivate people to get behind the cause, with each step spreading awareness of the threat plastic pollution poses to the oceans.
adidas x Parley Run for the Oceans enables all athletes to unite through running and become part of the clean oceans movement that can make a difference in everyone’s lives, by taking part in a series of inspiring physical, digital and audio runs.